The Strategic Communications emphasis is designed for students who are interested in the fields of communications and marketing.

Courses focus on marketing campaigns, advertising, public relations, event planning and social media marketing. Students work on a real-world campaign with a corporate client.

Ouachita alumni in this field include the president of Arkansas Business Publishing; the COO of Team SI (Social Innovation); the director of the Benton Event Center; the VP Southwest Sales for Warner Brothers Entertainment, Dallas; and the public relations specialist for The City of Rogers.

The Visual Media and Film Studies emphasis is designed for students who are interested in creating meaningful content for the film and broadcast media industry.

Classes focus on video writing, production and editing, as well as the history and current issues in visual media. Students in our Sundance class attend the Sundance Film Festival in January, where they interact with film writers and producers. Opportunities in the field include work with a corporate, nonprofit or ministry communications team.

Alumni in this field include the media services director for the Arkansas Baptist State Convention; the co-anchor for FOX News Atlanta; and the photojournalist at KWTX News 10 in Waco.

The Multimedia Journalism emphasis is designed for students who are interested in how to communicate messages using a variety of platforms.

Courses include knowledge and skills in social media, print design, video, broadcasting, photography and feature writing.

Alumni working in the field of multimedia journalism include the senior editor of the Arkansas Democrat Gazette and notable blogger; the co-owner, 501 Life magazine and co-owner 501 Advertising and Publishing; and the content manager for the Arkansas Baptist State Convention.

The Sports Media emphasis of the Communications & Media major prepares students for careers in the growing sports industry, both through traditional media and new media approaches to sports journalism, broadcasting and public relations.

Course content focuses on skill development in a variety of platforms, including print, video, online and broadcast. Students have extensive hands-on opportunities throughout their college careers in broadcasting live events, game coverage and sports promotion. Job and career opportunities in the field of sports media are plentiful and ever-changing to meet the sports industry landscape. Students will develop an extensive resume to apply for jobs with sports journalism outlets, as well as a variety of media positions for professional franchises and college athletic departments.

Alumni in this field of work include the, director web content for Bassmaster.com and Outdoor Channel; the director of communications for Richmond International Raceway; the associate director of the NCAA; the sports writer for the Hot Springs Sentinel Record; the videographer for WXIA 11 Alive TV (NBC) in Atlanta, GA; the play-by-play voice for Northwestern State University Demon Athletics and sports radio talk show host; and the Sr. Editor of the Arkansas Democrat-Gazette.

The Communications Studies emphasis is designed for students interested in oral communication and communications in different settings.

Courses focus on communications in personal, small group, family and corporate setting. Opportunities in this area include work with corporate, non-profit and ministry communications teams.

Alumni include the executive assistant for CJRW advertising agency; the director of communications for the Arkadelphia Public Schools; and the oral communications and theatre teacher at Benton High School.

The Integrated Communications emphasis is designed for students who have a unique interest in communications that requires a combination of emphases. A student can propose a 12-hour emphasis to be approved by the adviser, department chair and dean.