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Business Administration – Marketing

The Marketing program at Ouachita Baptist University is designed to prepare you for leadership roles in marketing, which can include the fields of sales, advertising and public relations. In addition to a broad business education, OBU’s Business Administration program with a Marketing emphasis will include a focus on marketing principle, theory and development.

In addition to the University Core Requirements, Basic School Requirements, Foreign Language and Business Core Requirements, the OBU bachelor’s degree in Marketing requires the following courses:

  • Transportation and Channels Management
    Management of distribution functions such as purchasing, transportation, storage, packaging and handling. Focuses on the characteristics, functions and interrelationships of the producer, transportation, retail and wholesale institutions in the marketing channel.
  • Consumer Behavior
    The study of the contribution to marketing from the social sciences in the areas of individual and group behavior.

One of the following is also required:

  • Principles of Advertising
    Course includes the history, purpose and role of advertising in society; the analysis of multimedia campaigns; and the application of advertising campaigns in a real-world environment.
  • Public Relations Principles and Problems
    Studies of human relations problems relating to industry, commerce, and social and political organizations with emphasis on methods that have proved most effective in building public understanding and goodwill.

Why OBU?
If you would like to earn your bachelor’s degree in marketing from an accredited business school in Arkansas – which also happens to be one of the premier Christian colleges in Arkansas – we invite you to fill out the form on the Contact Us page. We're the only private school in Arkansas accredited by AACSB. You may also call Ouachita Baptist University at 1-800-DIAL-OBU to speak with one of our representatives.

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