Music Industry
- Music. Students must demonstrate that they have:
- The ability to hear, identify, and work conceptually and analytically with the elements of music—rhythm, melody, harmony, and structure.
- A basic understanding of compositional processes, aesthetic properties of style, and ways these shape and are shaped by artistic and cultural forces.
- An acquaintance with a wide selection of musical literature, the principal eras, genres, and cultural sources, including, but not limited to, jazz, popular, classical, and world music forms.
- The ability to develop and defend musical judgments.
- A functional proficiency in at least one area of instrumental or vocal performance.
- Music Industry. Students must demonstrate that they have:
- An overview understanding of the music industry, including the functions and organizational structures of its basic component sectors, and the relationships of these sectors to each other.
- A working knowledge of the multiple ways the music industry and its sectors use principles and techniques of marketing, promotion, management, and merchandising, including the development, manufacturing, distribution, and retailing of musical products.
- A basic knowledge of the fundamental principles, issues, and systems associated with creative and intellectual property, including but not limited to copyright, publishing, contracts, licensing, patents, and trademarks.
- A functional knowledge of artist and concert management, including but not limited to promotion and production.
- An overview understanding of organizational structures, practices, and standard issues associated with music organizations.
- A basic understanding of how computers and information technologies influence the business environment, e-commerce, and the decisions of various sectors of the music industry.
- A basic knowledge of the major information and data sources that support or influence decision-making in the music industry and in business more generally.
- Business. Students must demonstrate that they have:
- An understanding of the fundamental principles of micro- and macro-economics sufficient to apply them to basic economic analysis, evaluation, and decision-making.
- A functional knowledge of accounting, including financial and managerial accounting.
- A basic understanding of principles, techniques, and common practices in business law, management, business ethics, and marketing, including but not limited to consumer behavior, market research, publicity, and public relations.
- A basic understanding of international business practices.
- Essential Experiences
- Ensemble Performance. Ensemble participation is required, normally for at least four semesters or six quarters. Participation in a variety of ensembles is recommended.
- Team Participation. There shall be one or more opportunities to (1) work on and (2) manage a team in a music industry-related project.
- Work in the Field. There shall be an organized internship program under the supervision of music industry faculty that involves regular consultation between the student and a supervising faculty member.
- Synthesis. While synthesis is a lifetime process, by the end of undergraduate study
students should be:
- Integrating knowledge and skills in music, music industry, business, and general studies to address issues, projects, and problems in the music industry.
- Making independent, logical evaluations and judgments associated with the work of one or more sectors of the music industry.
- Developing the capacity to pose, analyze, and solve problems with an understanding of the interrelationships and interdependencies of various interests in and influences on the music industry.
- Seeking to develop their knowledge and skills in various aspects of the music industry and business more generally through study and personal experience.
